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  • Home
  • Program
  • Exhibiting Information
    • Key Dates
    • Participation Options
    • Event Information
    • Selection Criteria
  • Apply to Attend
  • Contact Us

ITB Berlin “The World’s Leading Travel Trade Show” will be held in Berlin, Germany from 16 to 18 March 2027.

In 2026, the event brought together 5,500 exhibitors from 166 countries with almost 100,000 visitors.

At ITB Berlin 2026, Tourism Australia will have a dedicated stand for Australian industry partners.

Tourism Australia invites applications from State and Territory Tourism Organisations (STOs), Inbound Tour Operators (ITOs) and high-demand product. Places are limited, with oversubscription to be managed by Tourism Australia in accordance with the selection criteria. Standalone or boutique products may benefit from sharing a booth with a complementary product or service.

Visit the ITB Berlin website for further information on the 2027 event.

For more information on the Europe market, please visit our corporate website.