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  • Home
  • Program
  • Exhibiting Information
    • Key Dates
    • Participation Options
    • Event Information
    • Selection Criteria
  • Apply to Attend
  • Contact Us

ITB Berlin “The World’s Leading Travel Trade Show” will be held in Berlin, Germany from 16 to 18 March 2027.

In 2026, the event brought together 5,500 exhibitors from 166 countries with almost 100,000 visitors.


Australia Stand

  • At ITB Berlin 2027, Tourism Australia will have a dedicated stand for Australian industry partners.
  • Catering will be simplified compared to previous years, with grab and go lunch bowls available for stand partners. Tea and coffee will continue to be provided for our stand partners and their guests.
  • Tourism Australia’s participation in ITB Berlin 2027 may be scaled up or down as required, based on registrations. Should minimum numbers not be achieved, a decision may be made to withdraw from ITB Berlin 2027.


Who should attend

  • Tourism Australia invites applications from State and Territory Tourism Organisations (STOs), Inbound Tour Operators (ITOs) and high-demand product.
  • Standalone or boutique products may benefit from sharing a booth with a complementary product or service.
  • Places are limited, with oversubscription to be managed by Tourism Australia in accordance with the selection criteria.


For more information on the Europe market, please visit our corporate website.

Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 65,000 years.